Centurion Cinema focuses on production, sales and distribution of full scale feature films all over the world. Having developed, produced and delivered productions for nearly 30 years Centurion is well placed to advise and control external productions while continuing to raise the bar within independent film-making.
We maintain a disciplined approach to film production, which enables us to produce compelling, commercially viable films. We distribute these films to theatrical and ancillary markets both domestically and internationally. Production budgets for our films intended for theatrical release have and will generally range between £5 million and £20 million, and production budgets for films intended for release directly to DVD or television have and will generally range between £1 million and £5 million.
Our production side has developed a track record for producing modestly budgeted films with commercial potential. This production department reviews submitted or discovered scripts, looking for material that will attract top talent. We then actively develop these scripts, working with the major talent agencies and managers to recruit a strong cast that appeals to the film’s target audience. We believe the commercial and critical success of these films should enhance our reputation and continue to give us access to top talent, scripts and projects. We also develop films in other niche markets, especially ‘art films’ which we utilise to expand our reputation and gain further access to talent both in front and behind the cameras.
Many specifics are considered before the decision about where to shoot TV, film, or commercial productions, including bureaucracy or red tape hurdles, diversity or accessibility of the proposed location, studio space availability, talents’ ability or willingness to travel, and access to quality, efficient local area crew professionals.
The decision whether to “green light,” or proceed with production of a film is a diligent process that involves numerous key confidential meetings with industry colleagues. In this process, scripts are discussed for both artistic merit and commercial viability. Centurion must consider the entire package, including the script, the talent that may be attached or pursued and the production’s initial budget. We also discuss talent and story elements that could make the product more successful. Next, specialists in domestic and international distribution will prepare estimates of projected revenues and the costs of marketing and distributing the film. Our finance and legal professionals review all of the projections, and then a decision is made whether the picture is worth pursuing by balancing the risk of a production against its potential for financial success. We typically seek to mitigate the financial risk associated with film production by negotiating co-production agreements, pre-selling international distribution rights and capitalising on government subsidies and tax credits. In addition, we often attempt to minimise our production exposure by structuring deals with talent that provide for them to participate in the financial success of the motion picture in exchange for reducing up-front payments.
Successful motion pictures may continue to play in theatres for up to six months or longer following their initial release. Concurrent with their release in the United States, motion pictures are generally released in Canada and may also be released in one or more other foreign markets. After the initial theatrical release, distributors seek to maximise revenues by releasing movies in sequential release date windows, which are generally exclusive against other non-theatrical distribution channels.